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A modern brand for the 'Queen of Herbs'

Branding, Packaging, Web design, UI

Jekka's Herb Farm, based on the outskirts of Bristol, began back in 1987 when Jekka McVicar turned her hobby into a thriving business. Jekka has gone on to win multiple RHS awards for her work with herbs and has been labelled by the BBC as the Queen of Herbs.


The brand has a strong core following, but as herbs are becoming more popular they were looking to rejuvenate their image to reach out to a wider audience of budding young herbalists. The new identity needed to be clear,  simple, and maintain authority while inspiring younger audiences.

Jekka’s is a lot more than a destination, and so we decided to drop “Herb Farm” from the name.

The logo was deliberately designed to mimic a tag, echoing garden labels and allowing it to be extremely versatile. As well as an extensive set of brand guidelines I went on to visualise concepts of promising product lines in mind for raising their profile in the culinary world.



This work was produced while working at Gravitywell.

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