Brand refresh and new website
Branding, Web design, UX, UI, Photography, Videography
Cotswold Homes, an award winning housebuilder local to Bristol and the surrounding areas, were looking to refresh their brand and create a new responsive website. I firstly worked on the direction of the brand, and put together some concepts during a discovery phase to ensure I fully understood their brand values and the requirements they had.
The logo had a traditional feel to it with personalised hand lettering for the mark. It needed to sit well with the rest of the brand, using elegance to portray the lifestyle behind the homes they build.
I went on to produce a carefully considered set of brand guidelines that would work across all Cotswold Homes branded materials: from print to onsite banners.
A core part of the new brand was to improve the quality and style of the photography. The focus wasn’t just the houses themselves, but the environment and lifestyle that comes with them. We concentrated on creating high quality photography for the key areas of the website, such as the Homepage carousel and site footers, which would appeal to the user on an emotional level.
This work was produced while working at Gravitywell.