Transitioning a dev team to a digital agency
Brand Strategy, Visual Identity, Corporate materials, Web design
I joined Gravitywell in 2014 and as the sole designer, I took the responsibility of developing the company brand through a transitional stage.
At the time we were a small dev team, and viewed as that from the outside. We had much bigger ambitions and needed the brand to reflect them. I worked with the Founder to understand our goals, and devise strategies to attract the clients we want to be working with.
We wanted a brand which was much more confident, the agency has an impressive multi-disciplinary skill set and so we wanted to imply this with a much more alluring identity.
As a result of the new brand vision, Gravitywell has gone from strength to strength; attracting a higher quality of client with more interesting projects to match our ambitions, collaborating with like-minded people, welcoming evermore talent into the team and above all nurturing a great place to work, under a brand we're all proud to be a part of.
This work was produced while working at Gravitywell.